official brand partner
SINCE 2010

Resulting from the Michael Jordan generation and the Dream Team of the Olympics Games in Barcelona, we came to measure up the gap between the existing European football merchandising and the one suggested under license in NBA. Broadly speaking, the main European sports are lagging behind in terms of sport merchandising offer.

However, a meticulous analysis of different European football championships made us notice some clubs as Tottenham Hotspur, Bayern of Munich or the AS Roma played the game skillfully.

These clubs have already understood the importance of the Lifestyle, Urban wear or Streetwear in terms of marketing and corporate image. They suggest, under own-brand, consistent, attractive and carefully produced collections.

These observations comforted us in our vision of the merchandising. Giving priority to the quality of the goods and treating with care the visuals and the details, we are convinced that our customers and their fans will find what they ever dreamed without having to search for it. We are here to make it real.


In our global offer and in continuation of what we currently suggest - in terms of merchandising - we can help your club to develop at best its corporate image thanks to an offer of services adapted to your needs:

  • Creative energy as a motor of differentiation and affirmation by the graphic identity. 97 STUDIO can support you in the redefinition of your identity by offering their skills in service of renewing your graphic charter (logo, visuals, stationary design…) so that it may perfectly respond the expectations of your public target. As your visibility increases,the communication of your values strengths.
  • Co-branding or associations suggestionswith designers and creators.
  • Pertinence in the selection of goods suggested and in the recommendation of their selling prices in order to maximize your profitability.
  • To develop your E-Shop: Set up of optimized requirements for the merchandising.


97 STUDIO is a company from Liège marked by the stamp of the “Ardent City” – Liège’s nickname - and that draws its wealth on the variety of the influences present within our team. Culture fluid, design, street art, graphic art, sports, movies, fashion and music.

Our inspiration lives on these passions which allow us to suggest you an innovating merchandising in the forefront of the trends.


    Financial, administrative and customer management.
    +32(0)477 69 53 96 SAM@97STUDIO.COM
    Communication & marketing
    +32(0)486 68 09 35 JULIEN@97STUDIO.COM